The Primal Screen
Why is video so powerful? Because at its heart – it’s a medium that is purely primal. It connects in the heart and the head. It reaches us in ways that text or images simply can’t.
For as long as TV has been around – there’s been a tug of war between those that want to turn TV into a massive and powerful hypnotic sales machine, and those that want to use TV for global and social good. Now – for the very first time, changes in technology and consumer behavior have reached a convergence. The early days of YouTube and the exciting, but noisy, user-generated-content explosion have matured in 3 important ways that have the potential to turn TV into a new and exciting medium.
1. Connecting. Sharing. Listening. Curated Video Networks are poised to re-invent how, and who, uses TV.
2. Showing – not telling. Why TV crosses borders and boundaries.
3. Native Ads. What does it mean for Curated Video Networks?
It all comes down to the new TV – the Primal Screen. And it’s here now. With humor and engaging stories, Steve Rosenbaum walks his audiences through this new world of the Primal Screen.
Curation Nation: How to Win in a World Where Consumers are Creators
As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent—creating content is easy; finding what matters is hard.
There is a new magic that makes the web work. It’s called curation and it enables people to sort through the the digital excess and find what’s relevant.
In this presentation, Steve Rosenbaum reveals the power of curation and why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, Steve asserts that curation is the only way to be competitive in the future.