Seizing the White Space: Unlock Transformational Growth Opportunities through Business Model Innovation
How Management Teams Can Innovate a Business Model that Thrives
Jump Start the Clean-Tech Economy
Mark Johnson is a senior partner of Innosight, an innovation and strategy consulting firm with offices in Massachusetts, Singapore and India, which he co-founded with Harvard Business School Professor Clayton Christensen. He has consulted to Global 1000 and start-up companies in a wide range of industries — including health care, aerospace/defense, enterprise IT, energy, automotive and consumer packaged goods — and has advised Singapore’s government on innovation and entrepreneurship.
Johnson’s most recent work focuses on helping companies envision and create new growth, manage transformation and achieve renewal through business model innovation. This work is the subject of the McKinsey award–winning Harvard Business Review (HBR) article “Reinventing Your Business Model,” as well as his book “Seizing the White Space: Business Model Innovation for Growth and Renewal” (Harvard Business Review Press, 2010). He is also the author of the HBR article “New Business Models in Emerging Markets” with Matt Eyring and Hari Nair. Johnson has published articles in the Sloan Management Review, Bloomberg Businessweek, Advertising Age and National Defense.
Prior to co-founding Innosight, Johnson was a consultant at Booz Allen Hamilton where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power–trained surface warfare officer in the U. S. Navy.
Johnson received a master’s of business administration from Harvard Business School, a master’s in civil engineering and engineering mechanics from Columbia University and a bachelor’s degree with distinction in aerospace engineering from the U.S. Naval Academy. He currently serves on the board of SemiLEDS, a LED manufacturing company, and the U.S. Naval Institute. He lives with his wife Jane Clayson Johnson and their children in Belmont, Massachusetts.
Harvard Business Review Press (July 2008)
Harvard Business Review Press (February 2010)