Rethinking Entrepreneurship: Celebrating the Worthless, Impossible and Stupid
Think of the word “entrepreneur” and the image of a youthful, tech savvy Silicon Valley CEO may come to mind. But that portrait is one of the many misconceptions we have when it comes to ideas about entrepreneurship, says Daniel Isenberg. Innovation and expertise—and youth—are not prerequisites to becoming a successful entrepreneur; rather, it’s recognizing extraordinary value—sometimes in worthless, impossible and stupid ideas—where others believed there was none. Real entrepreneurs create value out of a product or business that looks less valuable to everyone else, opening up opportunities for customers. Isenberg celebrates this contrarian mindset and its ability to transform society, challenging our long-held beliefs on what it takes to be successful in business.
Growing an Entrepreneurial Ecosystem
Light the spark of entrepreneurial spirit, and the fire of economic prosperity will begin to grow. It’s a call to action so simple, yet many leaders from across the globe still don’t know how to stimulate and support entrepreneurship. Daniel Isenberg has traveled the world to help transform policies, structures and cultures in a way that encourages long-term economic development and prosperity. Though it can take a generation to foster a self-sustaining quantity and quality of entrepreneurship, tangible progress can be made in as little as 12 to 24 months. Through his nine key principles, Isenberg shows leaders how to sow the seeds of an entrepreneurial ecosystem, by designing and implementing a variety of processes, government structures and pilot programs, which sets them on the path for economic growth and extraordinary value within their region.
The Pain and Promise of Entrepreneurship Policy
Governments around the world increasingly recognize the power of entrepreneurship in transforming their economies. However, a painful gap exists between public leaders’ new commitment to fostering entrepreneurial eco-systems and their regions’ abilities to intentionally create policies and programs that will stimulate their growth. Daniel Isenberg helps guide public policy makers, civic leaders, and foundation heads and their private sector counterparts, to create a robust internal capacity to formulate and implement entrepreneurship policy in their societies. Leveraging advanced concepts, methods, cases and best practices, he empowers public leaders to establish the optimal conditions for entrepreneurship to flourish.