The Innovator’s Method to Help Established Firms Act Like Start-Ups
More and more, established businesses say they want to act like a start-up – improve their entrepreneurial spirit, and enhance and encourage risk-taking. Most don’t follow through. The ideas and techniques required run counter to conventional thinking and practices, and managers struggle to implement them. But Professor Nathan Furr believes the radical new method – adapting the latest techniques honed by successful start-ups – to managing innovation in established businesses isn’t only possible, but increasingly important to companies’ abilities to create, refine and bring new ideas to market, more quickly and less expensively than competitors. Based on field work with thousands of managers – validated inside dozens of companies – he offers a beginning-to-end “how to” guide for applying the “lean start-up” approach, and helping companies turn around their innovation capabilities. This “Innovator’s Method” (Harvard Business Review Press, September 2014) picks up where the popular “Innovator’s DNA” (Harvard Business Review Press, July 2011) leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that make so many entrepreneurs successful.
The Innovator’s DNA: How to Create, Master and Lead Innovation
How do great innovators come up with new ideas and create opportunities in an era of increasing uncertainty and intense competition? By identifying behaviors of the world’s best – from leaders at Amazon and Apple to Google and Skype, and more – Professor Nathan Furr outlines the skills that distinguish the extraordinary from the ordinary. He also discusses how to create and lead a culture of innovation throughout an organization, an advantage proven to improve companies’ innovation premium and spur real growth. Drawing from decades of his own research, and that of his innovation guru colleagues, Professor Furr teaches how organizations and leaders in any sector can apply these insights and tools to solve problems and create new opportunities.
Entrepreneurs: Nail It, Then Scale It
The majority of new businesses fail, yet there are a handful of entrepreneurs who succeed over and over again. Interestingly, few of them understand the real reasons for their success. Most startups fail by doing the “right things,” but doing them out of order, says Professor Nathan Furr. He reveals his “Nail It Then Scale It” (NISI Institute, June 2011) method, drawing from years of research, trials and real world examples – from Thomas Edison to Steve Jobs – and explores the pattern recognition of timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. Better understand the entire process of innovation, identify customer pain, and test and validate solution hypotheses. By applying best practices, you’ll gain the confidence and the tools to “nail it, then scale it.”