Innovate or Die? (Note: Dying is Easier…)
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. Change is all around us; mostly involuntary, driven by what is loosely described as the Digital Revolution, in which most of us participate, but few have the power to change. Decades-old companies are vanishing, placing enormous pressure on others still standing to become more innovative, rather than just more efficient. Bran Ferren explores the challenges to making this happen in large enterprises and offers new ways of thinking about organizational innovation. An executive and entrepreneur, technologist and inventor, Ferren understands the future belongs to brands that can rethink and re-imagine their core strategies by embracing change and taking intelligent risks.
Storytelling: The World’s Oldest – and Newest – Profession
Storytelling has been an effective means of communicating important substantive and cultural messages for thousands of years. Contrary to popular belief, it’s the oldest profession – and it’s experiencing a renaissance as contemporary companies and their leaders embrace storytelling as a critical component of both brand identity and business strategy in today’s evolving marketplace. Good leaders are good storytellers; yet, storytelling isn’t a skill taught in most leadership curricula. Expert storyteller Bran Ferren discusses strategies for discovering and developing your inner storyteller, and how you can use stories to forge deeper connections between people, inspiring them to engage and take action.
There’s No Bits Like Show Bits
Throughout history, the introduction of new technologies made the future seem confusing and disruptive to those standing in the middle of it. What does it all mean? Where do I fit in? As the digital age progresses, many of us in both the fields of media production and entertainment are asking these very questions. What’s different now is that the entire world is actually poised to be connected as never before, and traditional barriers to storytelling such as access, distribution cost and language are literally crumbling before our very eyes, creating a multitude of endangered species: newspapers, bookstores, record companies and traditional large-scale retailers. Simultaneously, new fields such as electronic gaming, online retailing, self-made music and video publishing are exploding. Bran Ferren delves into where this new normal is heading and what media professionals can do to proactively collaborate in a shared mission to reinvent the future.