Future Proof: The Next 25 Years of Sustainable Business
Most businesses and many other institutions now recognize that we have the ability to create an economy that delivers dignified lives of opportunity and comfort for the 9 billion people we expect to inhabit the world in 2050. Whether we successfully transform this vision into reality is the supreme challenge of the 21st century. Aron Cramer believes that business is uniquely positioned to make this transition happen – but business as usual won’t get the job done. He explores four inter-related systemic solutions needed to achieve our goals: 1) truly integrated business models; 2) financial markets that promote long-term value; 3) new frontiers of collaboration, and 4) empowered individuals and connected communities. “CEOs need to get to the future before the future destroys their business,” advises Cramer.
Leading at the Intersection of Business and Society
Now more than ever, leadership is sorely needed, but where will it come from? Business has a crucial role to play, says Aron Cramer. Business understands four essential truths about our world that much public debate and policy continue to miss—and it’s time for the business community to move from understanding to action to address the key challenges facing our world. Cramer discusses the four truths and how leaders can address and accelerate them. 1) Climate change is happening, and it presents a huge innovation challenge; 2) Business can enable social mobility around the world; 3) Investments in people and infrastructure deliver huge value; and 4) Short-term thinking strangles innovation. He also explores various imperatives of leading in an era of rapid change, digitally connected and empowered consumers, and extreme competition. “The world is changing fast, and companies that focus on a clear and compelling purpose that creates widespread, sustainable benefits will win in the 21st century,” says Cramer.