A sustainable business is one that not only delivers value, but also treats people fairly, improves the living standards of its employees, and uses natural resources wisely. This business model is no longer a nice to have; it’s a must have, says Aron Cramer.

Chief Executive Officer of BSR (Business for Social Responsibility), Cramer is recognized as a global authority on corporate responsibility and sustainability by leaders in business, NGOs and the public sector. For over 10 years as CEO, Cramer has advised senior executives at BSR’s nearly 300 member companies on sustainability strategies that drive business success. Under his leadership, BSR has doubled its staff and expanded its presence worldwide, which now includes offices in Copenhagen, Guangzhou, Hong Kong, New York, Paris, Shanghai, Tokyo and San Francisco.

Co-author of “Sustainable Excellence: The Future of Business in a Fast-Changing World” (Rodale Books, 2011), Cramer is regularly featured as a speaker at major events, including the World Economic Forum in Davos, and as an expert source in a range of top-tier media. Having worked in more than 50 countries, and with leaders and businesses across all sectors, he has the unique ability to see and strategize across boundaries. He serves as a senior advisor to companies such as Hewlett-Packard, SAP, Marks & Spencer, Unilever and Barrick Gold, as well as the Haas School of Business at the University of California, Berkeley and the International Labour Organization.  He also serves on the Board of Trustees of the Institute for the Future and is a member of the Strategic Advisory Council of the Erb Institute for Global Sustainable Enterprise at the University of Michigan.

Cramer joined BSR in 1995 as the founding director of the business and human rights program. In that capacity, he led the first ever human rights trainings for business operating in China, the first efforts to bring NGOs into the review of global factory conditions, and the launch of the Fair Labor Association.  He opened BSR’s Paris office in 2002, where he worked until assuming his current role as President and CEO in 2004.

Previously, Cramer practiced law in San Francisco and worked as a journalist at ABC News in New York.



Aron’s BSR Page

UC Berkley Advisory Board

Institute for the Future Board of Directors

Twitter: @aroncramer