Building Community in the Digital Age
What are the secrets to building community in the digital era? In this presentation, Lauren Capelin explores the wave of new businesses leveraging the power of their communities for mutual benefit, bringing to life the ways people are connecting and mobilizing online, and how that translates into offline impact. After looking at thousands of collaborative consumption companies, Capelin has identified the core principles that lead to strong and engaged communities, as well as the pitfalls that can result in an instant and devastating loss of support. Capelin has also put these lessons into practice to build CollaborativeConsumption.com’s thriving community of curators from more than 30 countries around the world. Armed with research insights and grounded in practice, Capelin demonstrates how any organization, from startups to companies to governments, can engage stakeholders in powerful new ways to achieve more sustainable growth and deep loyalty from their community.
The Rise of Collaborative Consumption
Around the world, everyone from Fortune 500 brands to governments to startups is embracing collaborative consumption, named by TIME as one of the ’10 Ideas That Will Change the World’. This big-picture presentation charts the rise of collaborative consumption, profiling the innovative startups and entrepreneurs who are powering this movement, as well as the response of incumbents like BMW, Marks & Spencer and Marriott. Capelin delves into the key drivers, business models and values that underpin this innovative socio-economic force, highlighting practical ways anyone can get involved.
The Collaborative Entrepreneur
How do leading entrepreneurs build world-class products and attract a loyal community base in a rapidly changing climate? Capelin explores the growing collaborative consumption movement, highlighting a new breed of young entrepreneurs who are challenging the status quo. She distills the key attributes of their success, analyzes common mistakes, and outlines key principles that all aspiring entrepreneurs —and anyone who wants to bring innovation to their organization— can take away and implement in their own work.