The Collaborative Economy: Transforming Business & Society
Rachel Botsman, who coined the concept of ‘collaborative consumption’ in her seminal book, vividly shows how the collaborative economy is creating some of the most revolutionary changes we have seen in business and society in centuries, and explains the opportunities this big shift has created.
Named by TIME as one of the ’10 Ideas That Will Change the World,’ collaborative consumption is transforming the way we live, work, bank, make, learn and consume. Botsman focuses on the macro changes underway that explain why marketplace dynamics, trust and consumer behaviors are being transformed across the globe.
Botsman takes audiences deep inside the ventures that are challenging the status quo—from Airbnb to Lyft to Taskrabbit—and identifies the four common drivers that make a sector ripe for disruption. She also demonstrates how large companies from BMW to Marriott to Google are starting to embrace the collaboration space through partnerships, investment and business model reinvention. She leaves audiences inspired by the scale and speed of change but also with clear insights on how organizations of all shapes and sizes can and should embrace the opportunities created by the collaborative economy.