Three Rules for Making Your Company Truly Great
What makes a great company great? Michael Raynor contends there are rules – three, in fact – that exceptional companies have in common and that your company should use to take its future out of fate’s hands and into its own:
- Rule #1: Better before cheaper;
- Rule #2: Revenue before cost;
- Rule #3: There are no other rules – so put everything else you know in the service of the first two rules.
This ground-breaking and standard-setting research is based on a statistical analysis of more than 25,000 companies and illustrated with case studies covering the modern histories of top performers past and present. Learn from the successes and failures of companies including Merck, Abercrombie & Fitch and Maytag among others, and hear how to use these simple but powerful rules to help your organization outperform competitors.
Deliberate Disruption for Breakthrough Growth
Michael Raynor is among the world’s foremost authorities on innovation and disruption. He is the co-author of “The Innovator’s Solution” with Harvard Business School’s Clayton M. Christensen –the father of disruption theory –and the only researcher to demonstrate disruption’s predictive power in picking winners in “The Innovator’s Manifesto.” Drawing on his deep understanding of the mechanisms and drivers of disruption, Raynor will show leaders can pick winners, and even better, create winners through a combination of incentives, constraints and strategic direction. The result? A demonstrably better chance of creating the growth your company needs.
Strategy or Innovation? Building the Right Growth Engine
How should your company grow? If you think strategy is dead, think again, Michael Raynor contends. And if you think innovation is the answer, you’ll only be right some of the time. More than 10 years of research and practice teasing apart strategy and innovation qualifies as one of the few who can help you integrate them into a coherent growth strategy for your business. Understand when and how your company needs to be different versus better –and how to combine these two types of advantage to deliberately create the results you seek.